The label Sabrina Dehoff stands for seasonal changing and a creative and innovative design. Every season Sabrina develops a different theme, each representing a small world of its own with its specific material combinations. The corresponding mood is revealed through exhibitions and communicational material such as lookbooks, campaigns, newsletters and press texts describing the expressive collections: „Happy Wild“, „ Ever Elusive“, „Mountain High“, „Hollywoodish Holidays“ to name just a few.
Sabrina Dehoff‘s lifestyle label is highly linked to the fashion scene. She launched numerous collaborations and events notably with Nike, Tiger of Sweden, Swarovski, Uslu Airlines, Nokia, Absolut Vodka, Grey Goose and Burda Publishing / ELLE.
Sabrina Dehoff and its products are regularly featured in international papers and online magazines such as Vogue, ELLE, Glamour, Grazia, Vanity Fair, Nylon, Interview, Sleek, Zoo, Zeit Magazin, Süddeutsche Zeitung and many more. The collection is entirely produced with love and care in Sabrina Dehoff‘s studio in Berlin, and with small manufacturers in the south of Germany.
Sabrina Dehoff launched her own eponymous brand with her first collection „Little Helpers“ in 2006. She is celebrated for her playful jewellery, light-hearted in the mood yet always executed delicately. The label has a very unique style, which combines cheerfulness with a modern and trendy attitude. After graduating from the Royal College of Arts in London in 1996 with a master‘s degree in womenswear, Sabrina worked as a design assistant for Albert Elbaz and Christina Ortiz in Paris. She moved to Berlin in 2000 to start her own fashion consultancy company, „vonRot“, through which she worked for various fashion houses like Moschino, DKNY and Sportmax. In October 2009 Sabrina started with her own online store followed in July 2010 by the first „Sabrina Dehoff“ flagship store in Berlin.
Sabrina Dehoff was voted in the list of the best 10 jewellery designers of the world by Die Welt online‘s Luxury Guide. The label enjoys great popularity amongst International press and stars like Beyonce, Halle Berry, Charlize Theron, Taylor Tomasi, Taylor Swift, Helena Christensen, Sibel Kekilli, Joy Denalane, Heike Makatsch, Hannah Herzsprung, Martina Gedeck, Yasmin Tabatabai. After more than ten years distributing her collections to the most prestigious fashion stores worldwide, Sabrina Dehoff focuses today mainly on direct to consumer distribution. The collections are sold exclusively in her store in Berlin and online store or as individual cooperations only.